A Case For Going All In On Microsoft

Ok. This is where I ruffle quite a few feathers of followers of EasyTechAnswers.

But the simple fact is Windows 10 is FAR better than we all give it credit for.

In fact, Microsoft’s ecosystem as a whole is FAR better.

Where It Began

Back in 2015, Windows 10 dropped on the scene. And yes, there was a loud thud when it hit. Buggy UI no one wanted to give a fair chance to, even greater confusion on versions in light of a consolidation of SKUs (and just as we finally begin to understand it, Microsoft adds MORE SKUs to screw with all of us)… not to mention many of the beloved features taken for granted in previous versions either completely bastardized with watered-down replacements, or eliminated altogether.

2016 was a major year for Windows 10. Version 1607 REALLY classed up the OS, and gave many users a real reason to finally upgrade. For those of us in the corporate world, it was time to stop googling every hack we could find to stave off the botched auto-update Microsoft was trying to force on users, and start testing. You can’t stop the future. 1611, 1704, and now 1709 are in the wild, with 1804 just around the corner (Ubuntu users may notice a ‘pattern here’ of sorts) and just like clockwork, Microsoft is making good on trying to progress the platform while providing users a stable operating environment to get shit done.

Where We Won

Consumers can easily give Microsoft high marks for many parts of Windows 10 thus far. Cortana being one of the biggest wins up to a point. Not only has Microsoft provided a somewhat clearer transition from legacy applications to Universal/UWP applications (to users at least,) but it hasn’t completely murdered the user experience during the transition/progression. Microsoft has also improved the platform by leaps and bounds when it comes to power management. But the biggest win of all, isn’t necessarily Windows 10, but the boutique approach that has won Apple much fanfare in designing, developing, and deploying the revamped Surface line. Not just a weak ass Windows RT tablet, but now a full-fledged computing device that runs both legacy AND UWP apps in a sleek and powerful device that doesn’t break the bank. What’s more, is they’ve added to the family- Surface Laptops, Surface Books, and one of my favorite devices, the Surface Studio. But where they failed is probably one of the most important categories: mobile.

Where We Lost

I honestly could not give a rat’s ass what anyone says. Call it being stubborn, call it being a closed-minded fanboy, but Windows 10 Mobile should have DOMINATED. You’ll always have those who have bought and committed to other platforms (iOS/Android,) but there is definitely room for a third player, especially with the enterprise crowd. Windows 10 Phones were stellar devices, cramming some incredible features into packages both visually appealing and budget friendly. To have Joe Belfiore stand up there on stage promising not to continue treating Windows Phone devices like the red-headed bastard stepchild they’ve long been regarded as, users were elated to finally have someone on their side. I ran out and bought a Microsoft Lumia 950. At the time, the future looked bright. Then the storm clouds moved in. We soon found out The 950 and 950 XL would be the last Lumia devices. Microsoft was quick to reaffirm it’s commitment to the mobile space, though, and continued stringing users along with what I suspect were intentional leaks of one of the most famed vaporware devices ever anticipated- the Surface Phone. Finally, at the end of 2017, Microsoft’s lie started to fall apart. Not only were Windows Updates on phones slowing to a trickle, but the jig was finally up, and they admitted no new features would be added to Windows 10 Mobile. To make things even worse, they quietly released a statement saying they weren’t even going to provide insider updates to these devices either. The end’s not near, it’s already here.

Where Things Go From Here

Microsoft has publicly committed to Windows 10 being their desktop platform for 10 years. So, in 2025, we will be seeing the next iteration of “Windows,” in whatever form that may be. Who knows, maybe they will finally get to that “one core” point they’re currently striving for, and we’ll finally see Microsoft mobile devices proliferate. God knows I’d love to get more use out of this Continuum dock I bought. Windows Server 2019 is rolling into technical previews as we speak, with an anticipated release of late 2018, which is kind of astounding given their push to put the world in Azure.

 

====To be updated shortly====